Marketing pages always show happy merchants and flawless transactions. But what’s the real story? Dig into user reviews for many popular payment providers, and you’ll find a different picture: app crashes during peak hours, unexpectedly frozen funds, and non-existent customer support. This guide goes beyond the feature lists to bring you the insights of business owners who use these devices every day. We’ll cover the common praises and the persistent complaints to give you a clear-eyed view of what you can actually expect. Let’s find the best mobile credit card reader for small business by focusing on what truly matters: reliability and transparency.

Key Takeaways

• Focus on the Software, Not Just the Device: The right mobile reader is defined by its software capabilities. Prioritize a system with features that solve your daily challenges, whether that’s robust inventory management, offline payment processing, or integrated invoicing.
• Look Beyond the Swipe Rate to Find the True Cost: A low transaction fee can be misleading if it’s paired with high monthly subscriptions or unexpected charges. Always analyze the complete fee schedule to understand the total cost and find a solution that truly protects your profits.
• Trust Real User Reviews for Insights on Reliability: Product pages don’t mention app crashes or poor customer service. Dig into feedback from other business owners to learn about the day-to-day reliability and support quality, which are often the most critical factors for a good experience.

What to Look for in a Mobile Card Reader

Choosing a mobile card reader isn’t just about finding a piece of hardware that accepts payments. It’s about investing in a tool that streamlines your operations, protects your customers, and supports your growth. As you compare options, think about how each one stacks up in these four key areas.

Speed and Reliability

When a customer is ready to pay, the last thing you want is a slow or glitchy card reader. A fast, reliable device is essential for a smooth checkout experience and keeping your lines moving. Your reader should be able to process payments quickly and efficiently, whether it’s a traditional magnetic stripe swipe, a secure chip card dip, or a contactless tap. A dependable connection, whether through Wi-Fi or cellular data, ensures you can accept payments from anywhere without interruption. Think of it this way: every seamless transaction builds customer trust and keeps them coming back.

Security and Compliance

Handling customer payment information is a huge responsibility, and security should be a top priority. Look for a reader that uses end-to-end encryption, which scrambles card data the moment it’s captured to protect it from fraudsters. Your payment provider should also be compliant with industry standards, like PCI DSS, to ensure you’re meeting all the necessary security requirements. A great partner will also offer support with fraud prevention and help you manage payment disputes, giving you peace of mind so you can focus on running your business.

Software and App Integrations

A modern mobile card reader is much more than a simple payment terminal; it’s the hub of your business operations. The accompanying software is what truly sets a solution apart. Before you commit, explore the app’s features. Does it offer robust inventory management to track your stock? Can you access sales analytics to understand your business performance? Look for a system that integrates with other tools you use, like accounting software or e-commerce platforms. The right point-of-sale (POS) system will grow with you, offering the flexibility to add features as your needs evolve.

Ease of Use

You have enough on your plate without having to wrestle with complicated technology. The best mobile card readers are designed to be intuitive and user-friendly, with a straightforward setup process that gets you up and running in minutes. The app interface should be clean and simple to use, for both you and your staff. A reader that is easy to handle and operate means less time spent on training and troubleshooting and more time dedicated to your customers. A simple, free credit card reader can be a great starting point for new businesses or those who sell on the go.

Understanding the Costs of Mobile Processing

The price tag on a mobile card reader is just the beginning of the story. To understand the true cost of accepting payments on the go, you need to look at the entire fee structure that comes with it. Processing payments involves several moving parts, and providers package their costs in different ways. Some offer simple, flat-rate pricing that’s easy to predict, while others have more complex plans with lower rates but additional monthly fees that might be better for high-volume businesses. It’s a classic trade-off between simplicity and potential savings.

Getting a clear picture of these costs upfront will save you from frustrating surprises down the road and ensure more of your hard-earned money stays in your pocket. Think of it like buying a car—the sticker price is one thing, but you also have to account for insurance and maintenance. Similarly, with mobile processing, you have the hardware, the per-transaction fees, and potential monthly or hidden costs. We’ll break down the three main cost components you’ll encounter so you can make a choice that truly fits your business’s budget and sales patterns.

Breaking Down Transaction Fees

Every time you accept a credit or debit card, you’ll pay a transaction fee. This is a standard part of payment processing and typically consists of a percentage of the sale plus a small flat fee (for example, 2.6% + $0.10). These rates can vary depending on the provider and how the card is processed—in-person tapped or swiped transactions are usually cheaper than manually keyed-in ones. While some providers advertise low rates, it’s important to understand the full payment processing fee structure. A slightly higher rate from a provider with no monthly fees might be more affordable for your business than the lowest rate tied to a pricey subscription.

Monthly Plans vs. Pay-As-You-Go

Mobile processing providers generally fall into two camps: pay-as-you-go or monthly subscription. Pay-as-you-go models are straightforward—you only pay transaction fees on the sales you make, with no recurring monthly cost. This is a great fit for new businesses, seasonal sellers, or anyone with inconsistent sales volume. On the other hand, a monthly plan might offer lower transaction rates and more advanced software features, which can be more cost-effective for businesses with steady, high-volume sales. Some providers will even give you a free card reader when you sign up, which helps lower your initial startup cost.

Hidden Fees to Keep on Your Radar

Nothing sours a relationship with a payment processor faster than unexpected fees. While transparent providers like MBNCard lay everything out, some companies are known for tucking extra charges into the fine print. Keep an eye out for things like monthly minimum fees (if you don’t process a certain amount), chargeback fees (when a customer disputes a charge), and PCI compliance fees. Customer reviews for many popular services often mention frustration with these hidden costs and the lack of support when trying to understand them. Before you commit, always ask for a complete fee schedule and make sure you understand every potential charge.

The 7 Best Mobile Credit Card Readers for Small Businesses

Choosing the right mobile card reader can feel like a huge decision, but it doesn’t have to be complicated. The best device for your business is the one that fits your workflow, budget, and customer needs. Whether you’re running a pop-up shop, managing a service business, or selling at local markets, there’s a reader out there that’s just right for you. Let’s walk through some of the top contenders so you can find your perfect match.

MBNCard Mobile Solutions

If you’re tired of confusing fees and one-size-fits-all solutions, our approach might be what you’re looking for. We focus on building a payment strategy that actually fits your business. Instead of just shipping you a device, we partner with you to find the right hardware and software, often with programs that can significantly reduce or even eliminate your processing fees. Our mobile solutions are designed for business owners who value clear, transparent pricing and dedicated support. We help you accept all major credit cards, EMV chips, and contactless payments securely, with fast funding to keep your cash flow healthy. Think of it as getting a customized payment solution, not just an off-the-shelf reader.

Square Reader

Square is a popular choice for a reason—it’s incredibly straightforward and affordable. For just $10 (and often free for new merchants), you get a compact reader that plugs into your phone or tablet. The user-friendly Square Point of Sale app is a powerhouse, letting you manage sales, inventory, and customer information from one place. It’s a fantastic starting point for new businesses, pop-up shops, and service providers who need a simple, reliable way to take payments anywhere. The flat-rate pricing is easy to understand, making it a go-to for anyone who wants to avoid monthly fees and get up and running quickly.

PayPal Zettle

For businesses already using PayPal for online transactions, the Zettle reader is a natural fit. It offers some of the most competitive transaction fees on the market and is known for its simple setup process. PayPal provides helpful guides to get you started with everything from managing your inventory to integrating with your social media accounts. The Zettle reader itself is sleek and reliable, making for a smooth checkout experience for your customers. It’s an excellent, cost-effective option for small businesses that want a dependable reader backed by a name they already know and trust.

Clover Go

If you run a service-based business, the Clover Go is definitely worth a look. It’s designed with features that go beyond simple payment acceptance, like tools for online appointment booking and sending invoices directly to clients. While it comes at a higher price point than some other options, the investment can pay off for businesses that need more robust management features. Clover offers a wide range of hardware, so you can find a device that fits your specific needs. It’s a great choice for salons, contractors, and consultants who want a mobile reader that helps them manage their operations on the go.

SumUp Air

The SumUp Air reader is built for business owners who are always on the move. It’s small, lightweight, and incredibly easy to carry, making it perfect for market stalls, food trucks, and mobile vendors. The interface is simple and intuitive, so you can process payments without any fuss. One of its standout features is that it comes with free unlimited data and a complimentary business account, which is a huge plus for anyone who needs a straightforward payment solution without extra complexities. If you prioritize portability and simplicity above all else, the SumUp Air is a fantastic, no-nonsense choice.

Shopify POS Go

For merchants who sell both online and in person, the Shopify POS Go is a game-changer. This all-in-one device seamlessly integrates with your Shopify online store, unifying your sales channels into one cohesive system. That means your inventory, sales data, and customer information are always in sync, whether a purchase happens on your website or at your brick-and-mortar shop. It also offers highly customizable discount options, which is a major advantage for retailers running promotions. If you’re already part of the Shopify ecosystem, this reader is the key to creating a smooth, integrated experience for you and your customers.

Payanywhere Smart Terminal

The Payanywhere Smart Terminal is more than just a card reader—it’s a powerful business management tool that fits in your hand. It’s equipped with robust features for managing products and inventory, allowing you to adjust pricing for different item variations like sizes or flavors. It also shines in its employee management capabilities, letting you set staff permissions and even manage schedules. This makes it a comprehensive solution for small businesses that are starting to grow and need more control over their day-to-day operations. If you’re looking for a device that can help you streamline your business, the Smart Terminal is a top contender.

Pros and Cons of Each Top Mobile Reader

Getting into the details of each option helps you see the real-world trade-offs. Here’s a straightforward look at what you can expect from the top mobile card readers on the market, including the common praises and complaints from fellow business owners.

MBNCard Mobile Solutions

At MBNCard, we focus on building payment solutions that fit your business, not the other way around. We pair versatile and reliable mobile readers with transparent pricing structures like our cash discount program, which can help you eliminate up to 100% of your processing fees.

Pros:

• Personalized Support: You get a dedicated account manager who understands your business. No more waiting in long queues for a generic support agent who can’t help.
• Transparent Pricing: We believe in clear, upfront pricing. You’ll know exactly what you’re paying without having to hunt for hidden fees on your statement.
• Flexible Solutions: Our mobile solutions integrate seamlessly with a variety of POS systems and software, so you aren’t locked into a single, restrictive ecosystem.

Cons:

• Not a One-Size-Fits-All App: Because we customize solutions, you won’t find a single, generic app in the app store. We work with you to find the right hardware and software combination for your specific needs.

Square Reader

Square is often the first name people think of for mobile payments, largely because of its simplicity and brand recognition. It’s incredibly easy to get started, and they even give you your first magstripe reader for free.

Pros:

• User-Friendly: The hardware and app are known for being intuitive and simple to set up for almost any type of business.
• Low Upfront Cost: The basic reader is very affordable, making it accessible for new businesses or occasional sellers.

Cons:

• Customer Service Issues: A significant number of merchants report issues with customer support and sudden account freezes or terminations. According to a review from Forbes Advisor, these complaints are a common theme.
• Higher Fees Over Time: While the entry cost is low, transaction fees aren’t the most competitive, and you’ll pay extra for more advanced features.

PayPal Zettle

PayPal Zettle is another big name in the payments world, offering a solid reader that integrates directly with your PayPal Business account. It strikes a good balance between features and affordability.

Pros:

• Competitive Rates: Zettle often has some of the lowest flat-rate transaction fees available, which is great for businesses watching every penny.
• Simple Software: The app is generally easy to use and syncs well with the broader PayPal ecosystem.

Cons:

• Reliability Concerns: Users frequently report problems with the reader losing its connection and the app crashing at inconvenient times.
• Mixed Support Reviews: Like other large providers, getting helpful and timely customer service can be a challenge for Zettle users.

Clover Go

Clover Go is known for its robust features that go beyond simple payment acceptance, making it a popular choice for service-based businesses that need more than a basic reader.

Pros:

• Advanced Features: It offers helpful tools like online appointment booking, digital invoicing, and employee management right out of the box.
• Good Hardware Selection: Clover provides a range of reliable and well-designed hardware options to choose from.

Cons:

• High Costs and Contracts: Clover often requires long-term contracts, and both the hardware and monthly fees can be expensive compared to other options.
• Limited Basic Plans: The entry-level plans are quite limited, pushing you to upgrade to a pricier tier to get the features you really need.

SumUp Air

If you’re looking for something incredibly compact and straightforward, the SumUp Air reader is a strong contender. It’s designed for portability and simplicity, making it ideal for markets, pop-ups, and mobile services.

Pros:

• Extremely Portable: The device is small, lightweight, and easy to carry anywhere.
• No Monthly Fees: SumUp operates on a pay-as-you-go model with no monthly costs, and it even includes a free business account and unlimited data.

Cons:

• Limited Functionality: As noted in a roundup by Technology Advice, its feature set is basic. Businesses needing advanced inventory management or detailed reporting will likely find it too simple for their needs.

Shopify POS Go

For businesses already running an online store on Shopify, the Shopify POS Go is a natural fit. It’s designed to unify your online and in-person sales, creating a seamless experience for inventory and customer management.

Pros:

• Excellent for E-commerce: It provides a powerful link between your physical and online stores, which is a huge plus for retail businesses.
• Customizable Discounts: The system offers a lot of flexibility for creating and applying complex discounts during checkout.

Cons:

• Requires Shopify Payments: You are locked into using Shopify’s own payment processing system, which may not offer the best rates for your business.
• App and Support Complaints: Many users express frustration with the app’s performance and the quality of customer support when issues arise.

Payanywhere Smart Terminal

Payanywhere offers a smart terminal that comes with some surprisingly powerful built-in tools for managing products and staff, making it a good option for small retailers.

Pros:

• Strong Inventory Tools: The system makes it easy to manage product variations, like different sizes, colors, or flavors, directly from the terminal.
• Helpful Employee Management: You can set staff permissions and manage schedules, which is a feature not always found in simple mobile readers.

Cons:

• Concerns Over Hidden Fees: A common complaint from users revolves around unexpected fees and a lack of transparency in their billing.
• Poor Customer Service: Like many others on this list, Payanywhere receives frequent criticism for its unhelpful customer support.

Which Features Matter Most for Your Industry?

Choosing a mobile card reader isn’t a one-size-fits-all decision. The best device for a bustling cafe will have different features than the one a freelance photographer uses on location. The key is to match the reader’s capabilities with the specific demands of your business. Think about your daily workflow: Are you managing inventory? Scheduling appointments? Taking orders tableside? The right features can streamline your operations, improve customer experience, and give you valuable insights into your sales.

Before you get swayed by a sleek design or a low price tag, take a moment to map out what you truly need. A retail boutique owner needs robust inventory tracking, while a food truck vendor needs the ability to take payments even when the Wi-Fi is spotty. By focusing on your industry-specific requirements, you can filter out the noise and find a mobile payment solution that feels like it was built just for you. Let’s break down the essential features for a few common business types.

For Retail Shops

If you run a retail shop, your point of sale is the heart of your operation. You need a mobile reader that does more than just take money. Look for a system with strong inventory management tools that let you easily list products and track stock levels in real-time. Some readers even have built-in barcode scanners to speed up checkout. To understand your business better, make sure the software includes sales analytics with clear dashboards and reports. This helps you track top-selling items, monitor profits, and identify sales trends. Finally, giving customers flexible ways to pay, like QR codes, payment links, and tap-to-pay, ensures a smooth and modern checkout experience.

For Service-Based Businesses

For service professionals—from hair stylists to consultants—managing appointments and getting paid on time are top priorities. Your mobile reader should support these needs. Look for solutions that integrate with or offer features like online appointment booking, which allows clients to schedule time with you effortlessly. Another game-changer is automated invoicing, which saves you from chasing down payments. The best systems for service businesses often have plans tailored specifically to your needs, letting you manage your client relationships and cash flow from a single app. This turns your payment device into a powerful administrative assistant, freeing you up to focus on your clients.

For Restaurants and Cafes

In the fast-paced world of food service, efficiency is everything. A mobile card reader designed for restaurants can make a huge difference. Look for specialized features like table management and the ability to automatically update your digital menu when an item runs out. Handheld card readers are perfect for servers, allowing them to take orders that go straight to the kitchen, accept payments right at the table, and easily split bills for large groups. The ability to accept QR code payments is also a huge plus, giving customers a quick, contactless way to pay. These features help turn tables faster and keep service running smoothly, even during the busiest rush.

For Mobile Vendors and Pop-Ups

When your business is always on the move, you need a card reader that can keep up. For market vendors, food trucks, and pop-up shops, portability and reliability are non-negotiable. A simple, lightweight reader that connects to your phone or tablet is ideal. One of the most critical features is an offline payment mode. This allows you to continue accepting card payments even when you don’t have a stable internet or Wi-Fi connection, which is a common issue at outdoor events or remote locations. The transactions are processed as soon as you’re back online, so you never have to miss a sale.

Comparing Key Payment Features

When you’re choosing a mobile card reader, the details make all the difference. It’s not just about whether it can accept a card—it’s about how it accepts payments and what other options it gives your customers. The right features ensure you never miss a sale, whether you’re at a farmer’s market, in a client’s home, or in your own shop. Let’s break down the key payment features you’ll want to look for to make sure you’re ready for any transaction that comes your way.

Chip, Tap, and Swipe Options

At a minimum, any modern card reader should handle the three main types of card payments: chip, tap, and swipe. While swiping a magnetic stripe is the classic method, it’s also the least secure. EMV chip cards, which are inserted into the reader, offer much better fraud protection. The most convenient option for customers is contactless or “tap-to-pay,” which uses NFC technology. Most customers now expect to be able to tap their card or phone. When you’re comparing readers, confirm that it supports all three payment methods. This flexibility ensures you can serve every customer, no matter what kind of card they’re carrying.

Accepting Digital Wallets and QR Codes

More and more customers are leaving their physical wallets at home and relying on their smartphones to pay. That’s why your mobile reader needs to accept digital wallets like Apple Pay, Google Pay, and Samsung Pay. These payment types use the same NFC (tap-to-pay) technology as contactless cards, so most modern readers that accept taps will also accept digital wallets. Some systems also support QR code payments, where a customer scans a code with their phone to complete the transaction. Offering these options shows your business is current and makes the checkout process faster and more convenient for your tech-savvy customers.

Taking Payments Without an Internet Connection

What happens when your Wi-Fi goes down or you’re working at an outdoor event with a spotty cell signal? An offline payment mode is a lifesaver. This feature allows your card reader to securely store transaction information when you’re not connected to the internet. Once you’re back online, the device automatically processes all the saved payments. This is a non-negotiable feature for any truly mobile business, from food trucks to craft fair vendors. Just be aware that there’s usually a time limit—you typically need to reconnect to the internet within 24 to 72 hours to finalize the offline transactions.

What Are Other Business Owners Saying?

Technical specs and feature lists are great, but what’s the real story? To get the full picture, it’s smart to listen to the business owners who use these devices every single day. Their experiences can highlight potential headaches and hidden benefits that you won’t find on a product page. We dug into recent reviews and feedback to find the most common themes, so you know exactly what to watch out for when making your choice. Hearing from your peers can be one of the most valuable parts of your research, revealing the day-to-day reality of using a particular mobile card reader and its accompanying software.

Real Talk on App Performance

It’s one thing for an app to be user-friendly, but it’s another for it to be dependable when you have a line of customers. While 81% of users find the software on many popular readers easy to learn, a staggering 78% report negative experiences with overall performance. According to user feedback, frequent app crashes and connectivity failures are common complaints. A simple interface doesn’t mean much if the app freezes mid-transaction or refuses to connect to the reader. For a small business, that’s not just an inconvenience—it’s a lost sale and a frustrated customer. Reliability should be at the top of your checklist.

The Truth About Customer Support

When your payment system goes down, you need help—fast. Unfortunately, customer support is a major pain point for many business owners. An overwhelming 85% have shared negative experiences, pointing to long wait times and unhelpful responses when they need assistance most. To make matters worse, 70% of users also express frustration over hidden fees that weren’t clearly explained upfront. This combination of poor support and surprise charges can be a nightmare. Before you commit, look for a provider known for transparent pricing and responsive, helpful service. It can save you a lot of stress down the road.

How Reliable Are Transactions?

At the end of the day, your card reader has one primary job: to process payments without a hitch. Yet, transaction reliability is a frequent issue. About 75% of business owners report problems with mobile compatibility and spotty connections, which can stop a sale in its tracks. This is especially true for pop-up shops, food trucks, or anyone working an event with unreliable Wi-Fi. One feature that can be a lifesaver is the ability to process payments offline. This ensures you can still accept cards even when the internet is down, syncing the data once you’re back online and preventing lost revenue.

How to Choose the Right Reader for Your Business

Picking the right mobile card reader feels like a huge decision, but it doesn’t have to be overwhelming. The best device isn’t about finding a one-size-fits-all solution; it’s about finding the perfect fit for your unique business. Think of it like choosing a business partner—you want one that’s reliable, affordable, and helps you grow. By focusing on your daily operations, understanding the total cost, and asking the right questions upfront, you can confidently select a reader that works for you, not against you.

Align Features with Your Daily Needs

Before you get swayed by a sleek design or a low price, take a step back and think about what you actually do every day. The right reader is a combination of the physical device and the software that powers it. Your point-of-sale (POS) system is the brain of your operation, so its features are just as important as the reader itself.

Look for essential POS system features that will make your life easier. Do you need robust inventory management to track your products? How about sales analytics to see what’s selling best? If you sell online, you’ll want e-commerce tools that sync everything seamlessly. For businesses with a team, employee management tools are a must. And of course, you need a system that accepts all the payment methods your customers prefer.

Calculate the True Cost of Ownership

The price tag on a card reader is just the beginning. To understand the real cost, you need to look at the complete picture, including transaction fees and monthly subscriptions. Transaction fees are a standard part of accepting credit cards, but they can vary wildly between providers. Some systems might offer a free reader or a low monthly fee but charge higher per-swipe rates that eat into your profits over time.

Don’t just look for the cheapest option; look for the best value. A system that includes powerful reporting, customer engagement tools, and top-notch support for a reasonable monthly fee might save you more in the long run. At MBNCard, we believe in transparency, which is why we offer programs like dual pricing that can help you significantly reduce or even eliminate your processing fees. Always do the math to see how different fee structures will impact your bottom line.

Key Questions to Ask Before You Commit

Once you’ve narrowed down your options, it’s time to play detective. Asking a few critical questions can save you from a major headache down the road. Start with the basics: What kinds of payments does it accept? Can you take swipe, dip, and tap payments? What about digital wallets and QR codes? And critically, how fast does it process a transaction? A slow reader can create long lines and frustrated customers.

Next, think about usability and growth. How easy is the software to learn and use for you and your staff? Can the system scale with your business as you expand? Finally, see what other business owners are saying. Read reviews and look for feedback on reliability and customer support. A little research now will ensure you choose a partner you can count on for years to come.

Related Articles

• Affordable POS Equipment | MBN Card Services
• How Mobile POS Systems Are Transforming Business Operations
• Credit Card Processors for Small Business | MBN Card Services
• MOBILE PAYMENTS – MBNCARD, Inc.

Frequently Asked Questions

I’m just starting out and my sales are unpredictable. What’s the best type of plan for me? For new businesses or those with fluctuating sales, a pay-as-you-go model is usually the best place to start. This approach gives you flexibility because you only pay transaction fees when you actually make a sale, without being locked into a monthly subscription. It’s a low-risk way to start accepting cards. As your business grows and your sales become more consistent, you can always explore a monthly plan later, which might offer lower rates and become more cost-effective.

What’s the single most important thing to look for besides the cost? Beyond the price, focus on reliability and support. A cheap card reader that constantly crashes or loses connection will cost you more in lost sales and customer frustration than a slightly more expensive, dependable one. Likewise, when something goes wrong, you need to know you can reach a real person who can help you solve the problem quickly. Great customer support is one of the most valuable features a payment provider can offer.

Do I really need a reader that accepts digital wallets like Apple Pay? Yes, you absolutely do. Accepting digital wallets isn’t just about being tech-forward; it’s about making the payment process as fast and easy as possible for your customers. More people are using their phones to pay for everything, and not offering that option can slow down your line and make your business seem out of touch. Since most modern readers that accept tap-to-pay also accept digital wallets, it’s a simple feature to get that makes a big difference in customer experience.

The post mentions offline mode. How does that actually work? Offline mode is a fantastic safety net for any business that sells on the go. When you don’t have an internet connection, the feature allows your reader to securely save the card information for each transaction. Once you reconnect to Wi-Fi or a cellular network, the app automatically processes all the payments you collected while you were offline. It ensures you never have to turn away a customer with a card, even if you’re at a market with spotty service.

Why should I consider a payment partner like MBNCard instead of just buying a reader online from a big company? Choosing a payment partner is about getting a customized strategy, not just a piece of hardware. While big-name companies offer a simple, one-size-fits-all product, a dedicated partner works with you to understand your specific business needs. This means you get the right combination of hardware, software, and a pricing structure that actually saves you money. You also get direct access to support from someone who knows your account, which is a world away from waiting on hold in a massive call center.