12 Aug

Which machine to choose?

There are a ton of options when it comes to choosing a credit card machine, and each has pros and cons depending on your business needs. So how do you know which one’s right for you? Here are some highlights of the most common choices to make your decision easier!

If you are looking for portable options using SwipeSimple or Charge Anywhere will turn your smartphone or tablet into a payment terminal.

SwipeSimple SWIFT B200

First up is the Swift B200. This mobile credit machine is perfect for merchants looking to accept EMV chip cards and magnetic stripe payments with a device that connects via Bluetooth. Whether you’re using a tablet or smartphone, this device easily connects – enabling you to accept payments anywhere and everywhere! Plus, Quick Chip technology ensures fast transactions, so you’re never waiting around to process payments!

SWIFT B250

Next up is the Swift B250. This option shares many similarities with the Swift B000, but it is also equipped with tap technology. Meaning that this option is built for businesses looking to accept mobile wallets such as Apple Pay and Google Pay, as well as EMV chip cards and magnetic stripe payments. The B250 is also incredibly retail-friendly with the ability to switch between mobile, countertop, and in-store with the optional charging stand! A portable and durable tabletop charging stand is a fantastic addition as it:

● Keeps the card reader charged and stabilized while completing transactions
● Makes it easy to accept payments with a smartly designed upward tilt
● Has a simple and sleek interface

Charge Anywhere

These EMV mPOS PIN Pads and terminals make it is easy to use your Android or iOS phone or tablet as a mPOS payment system. All of these machines are: compatable with Android and Iphone, EMV Level 1&2 Certified, and Mag Swipe Track 1&2 certified!

The EMV Bluetooth Reader

This machine embodies all of the same components as the Audio Jack reader, but with the added benefit of connecting via Bluetooth; leaving your headphone jack available to you. It also has an optional (removable) adhesive pad, meaning that while connected through Bluetooth, it remains firmly secured to your mobile phone.

Pin Pad EMV Bluetooth Reader

This device connects to smartphones and tablets via Bluetooth, meaning that it remains separate from your device. This separation between phone and machine creates an experience for the cardholder that is familiar and consistent with traditional cash register patterns. The cardholder inserts their card, confirms the charge, enters their PIN, removes their own card and returns the device to the merchant, who then completes the process via their phone or tablet.

Pin Pad EMV Bluetooth Reader with NFC

This device connects to all existing POS systems via Bluetooth, Wifi, or through a USB serial. This dissolves the restrictions from the usual boundaries and restrictions, making it possible to stay connected even when not in the store. Therefore this device is perfect for pop-up locations, seasonal exteriors, or vendor fairs events.

6 Aug

3 Ways to Improve Your Customer Experience at Checkout

As a merchant, you know how important it is to provide a positive customer experience. You want people to enjoy shopping with you, tell their friends about your company, and become loyal returning customers.

That’s why it’s so important for the customer experience to be a positive one from the moment someone walks in your door to the moment they leave. Ensure your customers leave on a high note by making the payment process convenient!

While some consumers may prefer to pay with cash, for many, that’s become an outdated payment method. With everything from car parks to window cleaners now in a position to accept credit card payments, if you’re only offering customers cash options, you’re probably losing business.

American Express is a common card type that businesses do not accept. But, did you know that Amex lowered their rates? If you are not signed up on the new OptBlue Program you should be. Businesses that accept American Express received increased spend per customer.

Accept the customer’s preferred payment method

While some consumers may prefer to pay with cash, for many, that’s become an outdated payment method. With everything from car parks to window cleaners now in a position to accept credit card payments, if you’re only offering customers cash options, you’re probably losing business.

Allowing customers to make purchases in their preferred method is a great way to provide a positive customer experience! Luckily, there are a lot of options for affordable, effective and user-friendly credit card merchant services.

Choose the best location for payment

Where is it most convenient for your customer to make a payment? Maybe it’s at a checkout desk inside the store. Or, maybe it’s more convenient for your customer to pay elsewhere, like a table they’re seated at, or curbside.

You can help reduce the amount of time a customer must wait to pay by allowing them to pay where it’s convenient for them. If you’re always on the go or want to meet customers where they are, a portable credit card processing machine can be a huge help.

Offer quick and simple transactions

No one likes waiting around for their credit card payment to go through. Ensure your customers have a positive experience by offering fast payment transactions. Using modern equipment that’s user-friendly and processes payments quickly ensures your customers’ positive shopping experience won’t be dampened by a lousy checkout experience.

à Ready to improve your customer experience by offering a convenient payment process? Visit our website today to find the processing solution that’s right for you!